At the core of the identity is the Mathkhar Sadu pattern, reinterpreted through a modular, high-contrast structure that echoes pixel logic while preserving the integrity of its traditional form. A subtle arrow is embedded within the pattern, pointing toward the future of museum-making. The dynamic logo morphs across different Sadu configurations, reflecting how intangible heritage expands, adapts, and travels across cultures, time, and mediums. Elements of the UAE’s flora, fauna, sea, and sail are woven into the evolving mark, resonating with the layered materiality of Khos weaving and reinforcing the connection between natural heritage and contemporary storytelling.