Al Fahidi Fort
Status Tentative 2025
Type Architecture, Branding, Exhibition
Client Dubai Culture
Type Architecture, Branding, Exhibition
Client Dubai Culture
The Al Fahidi Rehabilitation Project takes a visionary approach to restore the historic Al Fahidi Fort and establish an adjacent museum that revitalizes its spaces. The museum tells the fort’s story as a witness to Dubai’s transformation and showcases the history of Islamic weaponry and craftsmanship. Originally conceived and lead by Wassim Melki in his former role as associate partner inAtelier Brückner, the design respects the fort’s heritage with a minimalist, recessed structure that integrates seamlessly with its surroundings. The recessed structure is carefully planned to have the same footprint as the fort, and features an intentional architectural cut that opens up views to the fort's tower, accentuating its protective nature further.
Since October 2024 TheLoveTriangle has taken over the role of Lead Design Consultant on the project.




In addition to the architectural and exhibition design, our work on the Al Fahidi Rehabilitation Project extended into the elaboration of the full visual identity implementation.
This included the refinment and supervision of the branding, exhibition graphics , media design, signage, and wayfinding systems—each carefully developed to enhance the visitor experience while remaining sensitive to the historic context.
This included the refinment and supervision of the branding, exhibition graphics , media design, signage, and wayfinding systems—each carefully developed to enhance the visitor experience while remaining sensitive to the historic context.
Tasks on the Project—As part ofTheLoveTriangleLead Design Consultant, since October 2024.
Architecture, Spatial & Experience design
Project Management
Lead Branding, Media Design, Exhibition Graphics & Signage
Full Project Supervision
Architecture, Spatial & Experience design
Project Management
Lead Branding, Media Design, Exhibition Graphics & Signage
Full Project Supervision